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| Modern Genetic Analysis Chapter 14. Regulation of Gene Transcription Transcription: Gene Regulation in Eukaryotes an Overview Figure 14-19. The promoter region in higher eukaryotes. The TATA box is located approximately 30 base pairs from the mRNA start site. Usually, two or more promoter-proximal elements are found 100 and 200 bp upstream of the mRNA start site. The CCAAT box and the GC-rich box are shown here. Other upstream elements include the sequences GCCACACCC and ATGCAAAT.

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